The paramount objective of ASB is to provide real benefits for all of our clients with our products and service.

We provide professional solutions to our customers’ requirements and we guarantee that our range of products will enhance the sporting experience of the athletes concerned and also develop business potential for our clients.

It is our aim to promote our wide range of high-quality products and innovations to the world squash market. We guarantee our customers that all ASB products are created using the latest technology and available knowledge.

With our enthusiasm for innovation, we can generate added value and business success for our customers.

We are committed to keeping our market edge and to constantly update and develop our products to fulfil our customers’ needs.

For this reason, we always analyse our customers’ requirements and help them to plan for the future so that they can realise the twin aims of sporting and business potential.

The ASB company culture is to provide a unique service for our customers. Our concrete aim is to spread our ideas and visions to enhance the range of leisure facilities available for users and venue
operators.

This will effect:

- Targeted growth
- job creation
- improved creation of value
- further education of staff
- protection of the company
- and satisfied customers, who will be pleased to recommend us on the world market.

All staff of ASB support this company philosophy.

Horst Babinsky
with the ASB Team

This is what we stand for.