Planning of squash- and leisure centres!
The success of a leisure centre is based on the planning. Good research and elaborate planning will ensure the success later on. There are rules for planning of hotels and supermarkets that are the same in all parts of the world. These rules must be applied also for the planning of leisure centres. To make sure these rules are already taken into consideration before construction begins, ASB likes to provide you with further information.
Squash centres have to be “Lifestyle- Facilities”!
To plan a leisure centre means to have a goal, a target, an aim that should be completed successfully. In order to reach that aim it is important to know what the result should look like. The attraction of a leisure centre increases with the number of activities offered which should be orientated on the present trends. The trend today is the wish for more quality of life, more time and more balance between work and life.
Squash will always be an essential part of a multifunctional leisure centre because this sport meets the demands of society more than any other sport. Squash is in competition with other sports.
Squash is “the world’s healthiest sport” (Forbes Magazine), squash is played in over 175 countries by over 20 million people and squash is very easy to learn. The sport squash suits the demands of our time – it requires quick reaction, it is fast, a living game of chess, enduring, dynamic, erotic and effective. Squash is perfect wellness – first the tension, then the complete relaxation.
Squash is effective because it is a game and people love games. Squash players have partners. They play together, they talk to each other, they talk about other players, they exchange experiences and they are more communicative than customers of other sports or people going to fitness training.
Let’s have a short analysis of squash players!
Analyses of various centres worldwide have shown that squash players can be put into four categories.
Squash fanatics: They love the sport more than anything else and have low demands on what the centre should be like. The squash fanatics are only about 3% of all players an they are attending the centre at least six times per month.
The Squash enthusiasts: They play about three to four times per months and they love squash. Their main wish is being fit and feeling well. This group makes up about 17% of all players.
The leisure time players: They come to play in court about one to three times per month. This is the group that are most liable to move from squash to another sport if the centre and the offers are neither attractive nor satisfactory. This group makes up about 30 % of all players.
Occasional players: The last and biggest group forms about 50% of all players. They only want to have fun. Leisure time and occasional players bring approximately 50% of the turnover. These two last groups make a centre successful, without them the centre would fail and that is one of the most important secrets of how to run a squash facility.
If we create your interest and curiosity we would be happy to provide you with the full brochure where we follow on with the 10 basic rules:
Basic rule No. 1: Location – location – location!
Basic rule No. 2: Multifunctionality is a must!
Basic rule No. 3: Right ratio between profit and non-profit making areas!
Basic rule No. 4: Investment, precisely calculated for the leisure centre!
Basic rule No. 5: High quality and communicative design!
Basic rule No. 6: Customer traffic flow within the centre!
Basic rule No. 7: Sell leisure and not only squash!
Basic rule No. 8: Social trends in society!
Basic rule No. 9: The happy customer!
Basic rule No.10: The opening of the centre!